In-house content marketing for a B2B tech company:
where I learned to make complex ideas feel human.
Aside from ghostwriting for company executives, working with product marketing to build out communication plans, and creating content for seller use, here’s a taste of some of my main responsibilities:
LinkedIn Management
I help manage an account with over 40k followers, write copy, plan posts (via Brandwatch), and monitor success metrics. We recently reached a 30% engagement rate—a record for the account. Whether it’s event announcements, employee shoutouts, or product promos, our posting has shifted from primarily text-based images to people-first, demonstrative content. And it’s working.
Click on any of the posts below to open specific examples. Or, for a general view of the account, visit:
Inmar Insider
I run point on our intranet system for the entire healthcare division. That means planning, writing, and posting announcements; collaborating with division leaders to ensure that updates involving promotions, new hires, financial updates, and organizational structure are communicated; and documenting company events well in advance of when they’re happening. Basically, I keep 2,000 people posted on what’s going on internally.
This video is an inside look at the main Healthcare Group dashboard. Please note that some features are hidden to maintain company privacy.
Inmar.com Contributions
My work for website management spanned a range of responsibilities—namely: interviewing Subject Matter Experts (SMEs), collaborating with a PR team to accurately capture content, managing relationships between SMEs and other writers, inputting the final product to the website via back-end CMS (Drupal) management, and publishing to Inmar.com. Click the button below (or this image) for an example of this process.
